SEO and Positioning
SEO and Positioning

SEO and Positioning

SEO and positioning together represent significant potential for your business.

Why are SEO and positioning so important?

With so much content on the Internet, there is a risk of getting lost among websites; this results in few visits to the Site and consequently loss of visibility and potential customers.

This is why one of the companies’ objectives has always been to reach the top positions in internet search engines, such as  Google, Bing o YouTube.

The correct application of SEO and consequently good positioning can bring significant increases in traffic and visibility to your brand.

SEO On Page

On-page SEO means all the optimisations on the individual pages that make up your website.

On-page factors include elements internal to the website, such as HTML code, content,
titles, URLs, scannability and loading speed.
It improves the visitor’s experience and makes it easier for Google to read the Site.

On-page SEO means all the optimisations on the individual pages that make up your website.

On-page factors include elements internal to the website, such as HTML code, content,
titles, URLs, scannability and loading speed.
It improves the visitor’s experience and makes it easier for Google to read the Site.

SEO Off Page

Off-page SEO is the set of strategies applied outside your pages.

Off-page factors include link building, mentions and strategies to show your relevance. For Google, it is not only valuable to find content but also to know whether the Site is authoritative and therefore deserves to be among the top positions.

Off-page SEO is the set of strategies applied outside your pages.

Off-page factors include link building, mentions and strategies to show your relevance. For Google, it is not only valuable to find content but also to know whether the Site is authoritative and therefore deserves to be among the top positions.

Positioning

Positioning indicates the place your Site occupies in search engine results.

Results that appear on the first page receive the most clicks, especially in the first
positions. Having a well-positioned site means more traffic, greater visibility and higher conversion rates.

Positioning indicates the place your Site occupies in search engine results.

Results that appear on the first page receive the most clicks, especially in the first
positions. Having a well-positioned site means more traffic, greater visibility and higher conversion rates.

Indexing

Indexing is how a search engine (e.g., Google, Bing, YouTube) adds the Site to its index to make it appear as a result when the user performs a search.

In a nutshell, it means that if your site is not indexed, it will not appear in the results because the search engine will not know that you exist.

Indexing is how a search engine (e.g., Google, Bing, YouTube) adds the Site to its index to make it appear as a result when the user performs a search.

In a nutshell, it means that if your site is not indexed, it will not appear in the results because the search engine will not know that you exist.

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