Growing on Instagram fast: Essential guide
To grow on Instagram fast today, our web agency’s social media marketing experts offer you an essential guide.
In recent years, Instagram has emerged as one of the most popular and influential social networks in the world. Thanks to its large active user base and visual nature, it represents an opportunity without
precedents for companies wishing to reach new customers and increase their online visibility.
For many companies, growing on Instagram quickly has become a priority.
This is because a strong and active presence on Instagram can help build brand authority and awareness and generate new customers.
Today, with this article we will show you the 3 most popular types of posts on Instagram and teach you how to use them with a step-by-step guide.
Thanks to our experience and experienced social media marketing professionals, we can help businesses grow quickly on Instagram in an organic and sustainable way.
Before we delve into this essential guide, we suggest you don’t miss our previous articles on the most dangerous mistakes you should avoid on Instagram, the most common ones and how to organise featured stories on Instagram.
1. Tagged images
Tagged shopping images are an excellent resource for businesses wishing to promote their products on Instagram.
These tags allow users to see information about products directly from the image and to purchase them without having to leave the platform.
In this article, the marketing experts from our web agency will guide you through the steps to set up shopping tagged images as posts on Instagram.
Step 1: Check whether your Instagram account is eligible for shopping tags.
Before you can use shopping tags on Instagram, you must first check whether your account meets the requirements. In particular, your account must be a business account and must have an active product catalogue on Facebook.
Step 2: Link your Instagram account to your product catalogue on Facebook
To use shopping tags on Instagram, you need to link your Instagram account to your product catalogue on Facebook. To do this, follow these steps:
– Log into your Facebook Business Manager account and create a product catalogue
– Add products to your product catalogue
– Connect your Instagram account to your Facebook Business Manager account
– Enable shopping tags on Instagram
Step 3: Upload images with shopping tags
Once you have linked your Instagram account to your Facebook product catalogue, you can start using shopping tags in your images.
Here’s how to do it:
– Create the post as you normally would, choosing the image to upload
– Tocca l’icona del tag in alto a destra dell’immagine
– Select the product you wish to tag from the list of products available in your product catalogue
– Place the tag on the image
– Repeat the process for each product you wish to tag in the image
– Complete the information on the post and publish it.
Step 4: Monitor the performance of posts with shopping tags
Once you have published your post with shopping tags, you can monitor the performance of the post through Instagram statistics. You can view the number of clicks on the shopping tags, the number of times the tags were displayed, and the number of purchases generated by the post.
2. The posts behind the scenes
Behind-the-scenes posts can be a great resource to make your business known and show your work in a more authentic and engaging way. They can also help you create a closer relationship with your audience and build customer loyalty. In this section, our web agency’s marketing experts will guide you through the steps to set up behind-the-scenes posts as posts on Instagram.
Step 1: Decide on the type of behind-the-scenes post you want to publish
Before creating a behind-the-scenes post on Instagram, you need to decide the type of post you wish to publish. For example, you could show a behind-the-scenes look at an event, service or product; or you could show your team at work or take a guided tour of your business.
Step 2: Choose the right time to publish your behind-the-scenes post
To maximise the impact of your behind-the-scenes post, it is important to choose the right time to publish it. For example, you could publish the behind-the-scenes post in conjunction with an event or product launch. Also, you could consider the time of day when your audience is most active on Instagram.
Step 3: Create your behind-the-scenes post
After deciding on the type of behind-the-scenes post and the right time to publish it, it’s time to create the post. For example, if you are showing the behind-the-scenes of an event, you could take photos of backstage, the set-up and your staff at work. Also, you could use Instagram Stories to show the evolution of the event in real time.
Step 4: Add captions and tag them
After creating your behind-the-scenes post, add a caption explaining what you are showing and engaging your audience. You can also tag other relevant Instagram accounts to increase the visibility of your post.
Step 5: Publish the behind-the-scenes post
After adding the caption and tags, it’s time to publish the behind-the-scenes post on your Instagram feed. Tap the ‘Share’ button to publish the post.
Step 6: Monitor the performance of the post behind the scenes
Once you have published your post behind the scenes, you can monitor the performance of the post through Instagram statistics. In particular, you can view the number of views, likes and comments for your post.
3. Educational publications
Educational publications can be an excellent resource for sharing useful and valuable information with your audience on Instagram. In addition, they can help build your authority in the industry and customer loyalty. In this section, our web agency’s marketing experts will guide you through the steps to set up educational publications as posts on Instagram.
Step 1: Decide on the topic of your educational publication
Before creating an educational publication on Instagram, you need to decide on the topic you want to cover. For example, you could create an educational publication on how to use a product or service, how to solve a common problem, or how to improve skills in a certain area.
Step 2: Create your learning content
After deciding on the topic of your educational publication, it is time to create the content. For example, you could create a graphic that explains step-by-step how to use a product or service, or a list of tips to solve a common problem. Also, you can use Instagram Stories to create video tutorials or to share information in a more interactive way.
Step 3: Add captions and tag them
After creating your educational content, add a caption that explains your topic and engages your audience. In addition, you can tag other relevant Instagram accounts to increase the visibility of your post.
Step 4: Publish the educational publication
After adding the caption and tags, it is time to publish your educational post on your Instagram feed. Tap the ‘Share’ button to publish the post.
Step 5: Monitor the performance of the educational publication
Once you have published your educational post, you can monitor its performance through Instagram statistics. In particular, you can view the number of views, likes and comments for your post.
Growing on Instagram fast: Conclusions
In conclusion, growing on Instagram quickly is possible but requires time, effort and knowledge of specific areas.
Our web agency offers a customised and flexible service that is adapted to your needs and your business.
In particular, our social media managers exclusively take care of the management of your company’s social media, guaranteeing constant and dedicated attention to your accounts.
Don’t miss the opportunity to improve your social media presence and reach new customers.
Contact us today to find out how we can help you manage your social media accounts and achieve your marketing goals.